Nicole Kidman Teases New AMC Ad and Reflects on Its Impact
Nicole Kidman is hinting at the return of her popular AMC ad, which originally debuted in September 2021. In an interview with E! News’ Will Marfuggi on Oct. 23 at the Los Angeles premiere of Lioness season two, the 57-year-old actress teased the possibility of another iconic theater ad. When asked about it, she replied, “Maybe, yes,” and added, “You need to talk to Adam [Aron, CEO of AMC Theaters].”
Kidman, who shares two daughters with husband Keith Urban and two older children with ex-husband Tom Cruise, confirmed that a new ad is in progress. She playfully referenced her role in Practical Magic, saying, “We’re in the making… There’s things brewing.”
The original AMC ad gained significant attention, even inspiring a parody on Saturday Night Live. Kidman expressed her appreciation for its success, telling E! News in April, “I’m so glad that they [fans] love them, because it means that they go to the theater.”
Kidman herself enjoys going to the movies, often visiting her local AMC while filming Lioness season two in Texas. In an interview with Entertainment Tonight on Oct. 24, she revealed that she would sneak into the theater and hide her face when the ad played.
Even other celebrities have joined in on the fun. During the AFI Life Achievement Award ceremony in April, Morgan Freeman spoofed the ad while praising Kidman, humorously stating, “Nicole Kidman, she makes movies better.”
Stay tuned to see more of Kidman’s iconic roles over the years!
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