BTS’ Jin Boosts K-pop Overseas Sales by $889 Million with Paris Olympics Appearance
Olympic Games Paris 2024
On July 24, 2024, BTS’ Jin (Kim Seok-jin) made headlines by significantly boosting K-pop’s overseas sales by KRW 1.23 trillion ($889.12 million) through his participation as a torchbearer at the 2024 Paris Olympics. This high-profile event greatly enhanced K-pop’s popularity in Europe, resulting in a substantial rise in sales.
According to a recent report, foreign K-pop sales increased by KRW 315.9 billion compared to 2023. Asia remains the largest market, accounting for 60.2% (KRW 156.6 billion) of total overseas streaming sales. However, Europe has emerged as a major player, surpassing Asia with 42.7% of sales, while the United States accounted for 33.6%.
Adding to the excitement, BTS Jin’s upcoming solo debut album is expected to further boost K-pop’s international sales. A report by the Korea Culture and Tourism Institute, titled “K-pop Overseas Sales Trends Seen Through Data,” released on July 24, 2024, highlighted that in 2023, K-pop achieved KRW 388.9 billion ($281 million) in overseas album exports.
The global appeal of K-pop is underscored by the success of BTS’ solo projects, along with Stray Kids’ albums and LE SSERAFIM. Overseas streaming sales totaled KRW 260.3 billion ($188.1 million), and concert performances brought in KRW 599.5 billion ($433.4 million). Future sales projections predict a 43% annual growth in the U.S. and a 48% increase in Europe.
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